Robert Fraim

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Office: 540.344.4422

Email: rfraim@levelfourfinancial.com

With a financial career that began in 1983 - and roots that reach back to lessons learned at his grandfather’s knee - Rob brings decades of seasoned perspective to every client relationship. He specializes in growth-and-income investment management, combining thoughtful strategy with a deep understanding that no two financial lives are ever the same.

Rob’s approach is rooted in logic, discipline, and quality. He avoids market fads and emotional decision-making in favor of customized strategies that prioritize long-term results, risk control, and sound common sense. “If there’s a question or a need in your life that involves a dollar sign,” he says, “I want to know about it. I am your resource and your sounding board.”

While investment management is the structural base of his practice, the foundation is the relationship itself—built on trust, clarity, and ongoing communication. Every plan he creates is tailored to the specific goals, needs, and circumstances of the individual or family he serves.

Rob is part of a seasoned team of four veteran advisors who come together to form a single, unified practice. Each member brings distinct strengths and areas of specialty to the table—from investment management and retirement income planning, to estate strategies, tax-conscious investing, education funding, and wealth transfer. Working collaboratively, they offer clients a comprehensive and cohesive financial experience, with the depth and flexibility to address a wide range of life’s financial challenges.

Roanoke Office: 2217 Crystal Spring Ave, Suite 100, Roanoke, VA 24014

Let’s Connect: 

Reach out to discuss how we can help you achieve financial confidence—whether planning for retirement, protecting wealth, or transitioning your business.